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Social Media in Health Care, Part 4 | Messaging Topics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 3 | Goals & Message Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 2 | The Players

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Radio Metrics and Pandora

For years, buying TV and radio media meant relying on the demographic and other statistical information provided by the stations to place the buy, and spending hours going through station affidavits to verify the accuracy of airing schedule. Ultimately, you never really knew who your spot was reaching. Was it …

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Everyone is on mobile . . . except advertisers

One of the basic and central rules of advertising is that you have to advertise where people are looking. Seems obvious enough, right? Well a recent internet trends report released by KPCB revealed a glaring gap. The report found that 25% of our media consumption time is spent on mobile devices. This was compared …

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What we won’t do

As a full-service marketing and advertising agency, Ryan/Sawyer Marketing provides a broad spectrum of services to help our clients grow their businesses. On the flip side, there are some things we just won’t do . . . We won’t execute advertising tactics without a marketing strategy. People are funny. They …

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