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Advertising as Storytelling

So here we are, deep into the information age, awash with data, rich in metrics and able to present the marketplace with a truly impressive array of facts and figures to compel and persuade people to behave in a certain way. But here’s the thing: all these sets of data …

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Why you need to get it right with your ad claims

Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes. On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk that fine line and occasionally trip over it. The …

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Preview the 2015 Super Bowl Commericals

We’ve once again arrived at the American sports holiday of the year. It’s Super Bowl week. In our neck of the woods, we’re still sulking about Denver being out of the running. Nationally, Deflategate has sucked some of the air out of the competition. But, we still have the Super …

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Quarterbacks & Insurance: Look at Me on Your TV

Look! Here’s Peyton Manning, humming the Nationwide jingle while tying his shoes. Now here he is cleverly ad-libbing his own lyrics while sitting in an ice bath, driving a new car and scarfing down a chicken parmesan sandwich. It seems that Peyton just can’t get that ditty out of his …

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Facebook Brand Pages: What’s New for 2015

Facebook is, and always will be, in a constant state of change. If we as brands want to use the service effectively, we have to be willing to adjust to these changes. There’s so much content being created now that the average user sees 1,500 stories  in their News Feed each …

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How to create positive word of mouth & what to do with it

Love what you do. It shows. Be joyful. Express the love and passion behind your work. Be peaceful. Try to avoid switching it up each time a marketing plan, product or menu item doesn’t work out within a week or two. Be patient. With customers, unexpected trouble or delays, and …

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