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How to Work With an Advertising Agency

So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you and you want to proceed firmly but with caution. Here …

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Increase Sales with Mobile Marketing

Chances are pretty good that you’re reading this on a smartphone. The mobile device has become the primary screen in our lives, passing TV this year. We’re surrounded by screens. Heck, they’re even sitting on the table at popular chain restaurants now. But smartphones capture 44% of our total screen time …

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The Changing World of Television

How we consume all of our media is rapidly changing; there’s really no form of traditional media left untouched. Television, being the biggest, is undergoing a steady revolution. Broadcast networks like NBC, CBS and ABC once competed against each other. Then came cable. Then came the internet. Now the viewing …

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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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Analyzing Referral Traffic

Referrals are important to any business. It’s long been word-of-mouth that trumps all other marketing efforts. It’s similar for your website. A referral in your web analytics is like another website recommending yours. This tool in Google Analytics helps you:  1) see how people are finding your site and 2) which sites …

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Marketing, advertising, and the search for meaning.

A funny thing happened on the way to the digital age. As advances in technology wired us all together; information became cheap and easy to access; consumer choices exploded; and our options for getting, knowing, and sharing practically anything expanded exponentially . . . we  collectively reached the point of …

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