Categories for

3 Downfalls of DIY Marketing

Entrepreneurs and business owners are often ‘Do-it-yourself’ people. The go getter attitude is a strong, positive trait, however there is one particular area of business that we’ve seen time and time again as difficult for one person or group of employees to carry out successfully without outside help: marketing and …

continue reading →

Yelp for Medical Practices: Do or Do Not

When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment venues, local companies, and even medical practices. Sounds great, right? …

continue reading →

Finding the Ideal Target Audience

Marketers always talk about the “target audience,” and for good reason. A target audience represents people who buy, or perhaps more accurately, who you want to buy, your product or service. They can be defined by demographic metrics: age, gender, income, size of household, occupation, and other information that can be …

continue reading →

Quarterbacks & Insurance: Look at Me on Your TV

Look! Here’s Peyton Manning, humming the Nationwide jingle while tying his shoes. Now here he is cleverly ad-libbing his own lyrics while sitting in an ice bath, driving a new car and scarfing down a chicken parmesan sandwich. It seems that Peyton just can’t get that ditty out of his …

continue reading →

How to Create an Email Marketing Campaign

We all get them. And we all immediately trash most of them. But there are a select few that I decide to spend time with. I’m talking about newsletter-type mass emails, of course. Such is the game of email marketing. So how do you create an email marketing campaign that gets …

continue reading →

The New Entrepreneurs and XPert ID

Another negative wave is poised to strike the employment environment. Baby Boomers own the lion’s share of small business in this country, and they employ millions upon millions of Americans. They are retiring, some say at the rate of 10,000 per day. For most of the history of this country, …

continue reading →