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Brand Management

A couple thousand years before the birth of Christ, ancient Egyptian farmers began burning individual marks on the hides of their goats to discourage thievery, introducing the concept of a “brand” to the world. A thousand years ago, Japanese warriors designed emblems or “mons” to differentiate their clans from competing …

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3 Downfalls of DIY Marketing

Entrepreneurs and business owners are often ‘Do-it-yourself’ people. The go getter attitude is a strong, positive trait, however there is one particular area of business that we’ve seen time and time again as difficult for one person or group of employees to carry out successfully without outside help: marketing and …

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Yelp for Medical Practices: Do or Do Not

When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment venues, local companies, and even medical practices. Sounds great, right? …

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Finding the Ideal Target Audience

Marketers always talk about the “target audience,” and for good reason. A target audience represents people who buy, or perhaps more accurately, who you want to buy, your product or service. They can be defined by demographic metrics: age, gender, income, size of household, occupation, and other information that can be …

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Quarterbacks & Insurance: Look at Me on Your TV

Look! Here’s Peyton Manning, humming the Nationwide jingle while tying his shoes. Now here he is cleverly ad-libbing his own lyrics while sitting in an ice bath, driving a new car and scarfing down a chicken parmesan sandwich. It seems that Peyton just can’t get that ditty out of his …

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How to Create an Email Marketing Campaign

We all get them. And we all immediately trash most of them. But there are a select few that I decide to spend time with. I’m talking about newsletter-type mass emails, of course. Such is the game of email marketing. So how do you create an email marketing campaign that gets …

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