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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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Word Crimes, or What Grammar Says About Your Brand

Grammar isn’t one of those things you usually notice until it starts going wrong. With people texting exponentially more than they did a decade ago and e-mail becoming a nearly ubiquitous primary source of communication in place of phone calls and face-to-face meetings, our grammar skills – not to mention …

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XPert ID – What is it?

Q: How do you become a recognized expert in your field  in today’s America? A: Claim that you are an expert in your field. Pretty cynical Huh? But more true than you might think! Many miss an important part of the marketing and branding of their companies: the marketing and introduction …

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What’s your Identity?

A brand is the big-picture idea and emotional connection people make with you, which can be broken down into many contributing aspects that all play a part, one being your identity. A brand needs an identity, not just a logo—a full-blown identity. Why? Because it gets people interested and develops …

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When taglines become outdated, what’s a brand to do?

Every brand strives to achieve such recognition of their name and tagline that consumers immediately know the product. This is a good thing. It strengthens the brand in the marketplace, creates top of  mind awareness, and can drive brand preference. But when the tagline is based on some very specific …

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Who is the face of your brand?

I recently walked into a mountain town restaurant for breakfast, the name of which will remain anonymous to protect the clueless. I was greeted promptly by a young man who looked like he just got out of bed. His hair was dirty and matted, his t-shirt was stained and torn, …

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