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The New Entrepreneurs and XPert ID

Another negative wave is poised to strike the employment environment. Baby Boomers own the lion’s share of small business in this country, and they employ millions upon millions of Americans. They are retiring, some say at the rate of 10,000 per day. For most of the history of this country, …

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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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Word Crimes, or What Grammar Says About Your Brand

Grammar isn’t one of those things you usually notice until it starts going wrong. With people texting exponentially more than they did a decade ago and e-mail becoming a nearly ubiquitous primary source of communication in place of phone calls and face-to-face meetings, our grammar skills – not to mention …

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XPert ID – What is it?

Q: How do you become a recognized expert in your field  in today’s America? A: Claim that you are an expert in your field. Pretty cynical Huh? But more true than you might think! Many miss an important part of the marketing and branding of their companies: the marketing and introduction …

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What’s your Identity?

A brand is the big-picture idea and emotional connection people make with you, which can be broken down into many contributing aspects that all play a part, one being your identity. A brand needs an identity, not just a logo—a full-blown identity. Why? Because it gets people interested and develops …

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When taglines become outdated, what’s a brand to do?

Every brand strives to achieve such recognition of their name and tagline that consumers immediately know the product. This is a good thing. It strengthens the brand in the marketplace, creates top of  mind awareness, and can drive brand preference. But when the tagline is based on some very specific …

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