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The Sharing Economy

If you’re not already familiar with the sharing economy, you soon will be. It’s one of the fastest growing types of business in the country. The sharing economy is based on access  instead of ownership. People rent or share goods and services rather than purchase them from traditional sources. Take …

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Why you need to get it right with your ad claims

Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes. On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk that fine line and occasionally trip over it. The …

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The power of creative collaboration

Recently, we received notification that Ryan/Sawyer Marketing was selected as a winner in the 36th annual Telly Awards. The Telly is the premier award honoring local and regional TV commercials and programs. We won the award for the commercial we produced for Colorado Canyons Hospital & Medical Center, a service …

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How to Work With an Advertising Agency

So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you and you want to proceed firmly but with caution. Here …

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How to Create an Email Marketing Campaign

We all get them. And we all immediately trash most of them. But there are a select few that I decide to spend time with. I’m talking about newsletter-type mass emails, of course. Such is the game of email marketing. So how do you create an email marketing campaign that gets …

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The New Entrepreneurs and XPert ID

Another negative wave is poised to strike the employment environment. Baby Boomers own the lion’s share of small business in this country, and they employ millions upon millions of Americans. They are retiring, some say at the rate of 10,000 per day. For most of the history of this country, …

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