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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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When taglines become outdated, what’s a brand to do?

Every brand strives to achieve such recognition of their name and tagline that consumers immediately know the product. This is a good thing. It strengthens the brand in the marketplace, creates top of  mind awareness, and can drive brand preference. But when the tagline is based on some very specific …

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When a secret isn’t a secret

If nothing says McDonald’s to you like ordering a McGangBang, then you know where this post is headed. If you’re left wondering what a McGangBang actually is, you will be happy to know that it’s nothing violent or salacious or anything you’ll end up in jail for ordering. Rather, it’s …

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Business Grads: Forget the Commencement Speech

Carve your own path! Follow your dreams! The future is bright! We’ve all heard the commencement speech cliches. But let’s face it, not every path turns to gold like Oprah and Mark Zuckerberg. If we all followed our dreams, there’d be no one left to actually buy music because we’d …

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Personalized Branding – The Dark Side

In my last blog entry I spoke of the value and importance of individual, personalized branding, also called brandividualization. Tommy is a hard working college student. He brands himself as a slacker. Sue is a kind-hearted mother of two. She brands herself as a gun nut. Jim has a career …

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5 More Free Business Tools

We like to stay on top of apps and products out there in Internet Land. In a previous post, I listed 5 free business tools that actually work. Whether you’re a start-up or seasoned business professional, these resources can make you more effective. Here are five more free business tools–some  new, …

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