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Give lucid statements to strong ideas

At the risk of dating myself, I’ve been in the business of creative production for some 30 years. Over those years I’ve seen astounding changes in the framework from which we go about producing that thing we call “creative,” an all-encompassing noun that includes, well, everything that’s created for advertising …

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File Types & Optimal Usage

As a business, there are countless reasons to need an image file: attaching a logo to an email, uploading images to your website, printing a large banner, creating an advertisement, embroidering company shirts, ordering signage,  providing your logo for sponsorship . . . the list goes on. To know each …

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Year-end creative review

As 2013 fades into “what was,” it’s time to look forward to 2014 and define “what will be.” In Sarah’s last blog, she presented 4 Questions When Creating a Marketing Plan, a succinct guide to recognizing market changes, measuring what worked (and what didn’t), identifying new opportunities, and taking an inventory …

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Kmart: jingling all the way

Well, there goes Kmart again, causing a stir with irreverent—some would say offensive—creative, this time with a TV commercial featuring a group of men in boxer shorts juddering their below-the-waist selves to that old holiday standby, “Jingle Bells.” Get it? The creative predecessors to this spot—“Ship My Pants” and “Big …

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How to…

In the almost three years of blogging, we’ve developed a pretty robust archive of educational posts…with a rant or two thrown in there. We created this blog to be a resource for business leaders and marketers. Sometimes you just need to know the basics to get started or improve your marketing. …

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Facial tracking to segment ads conjure Big Brother

Shopper loyalty cards have been around for decades, giving card holders everything from discounts on groceries, entry into giveaways, earning cents-off fuel points, and coupons targeted very specifically on shopping behavior. But Tesco, a large grocery chain in the UK, has taken this a step further – with facial recognition …

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