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Mistakes That Never Go Away

One last blog post on the dark side of social media. The following are excerpts from a recent interview with Eric Schmidt, Executive Chairman of Google, about the use of social media today, particularly by teens. Schmidt says:  “It must be peculiar for children of the Internet age. They are the …

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Personalized Branding – The Dark Side

In my last blog entry I spoke of the value and importance of individual, personalized branding, also called brandividualization. Tommy is a hard working college student. He brands himself as a slacker. Sue is a kind-hearted mother of two. She brands herself as a gun nut. Jim has a career …

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We Want to Hear From You (just not that much) | An Ignored Social Media Etiquette Rule

It is possible to have too much of a good thing. Case in point: Coca Cola and Twitter during the Super Bowl. Coke went dark on Twitter for nearly two hours because they exceeded the maximum number of tweets allowed in a day. Twitter allows for about 1,000 tweets daily, …

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Social Media – Behind the Scenes: A Critical Process

OUR CLIENT – FIRST NATIONAL BANK OF THE ROCKIES recently hit a SOCIAL MEDIA HOME RUN with their Facebook Winefest Giveaway contest. In 24 hours they doubled their number of friends! What is not so obvious is the formal management process that monitors content and communication between FNBR and their clients and friends. …

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