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Social Media in Health Care, Part 5 | The HIPAA in the room

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 4 | Messaging Topics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 3 | Goals & Message Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 2 | The Players

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 1 | The Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to discuss, how to engage with patients, or fear of running …

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Radio Metrics and Pandora

For years, buying TV and radio media meant relying on the demographic and other statistical information provided by the stations to place the buy, and spending hours going through station affidavits to verify the accuracy of airing schedule. Ultimately, you never really knew who your spot was reaching. Was it …

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