Categories for

Word Crimes, or What Grammar Says About Your Brand

Grammar isn’t one of those things you usually notice until it starts going wrong. With people texting exponentially more than they did a decade ago and e-mail becoming a nearly ubiquitous primary source of communication in place of phone calls and face-to-face meetings, our grammar skills – not to mention …

continue reading →

The business of simple marketing

A large part of what marketing should do is distill  a client’s desired messaging into an easy to understand and actionable message. This isn’t always as easy as it might seem. Clients, of course, are in the business of making money and want to convey all products/services/offers at the same time to …

continue reading →

The Benefits of Audience Research

Have you ever seen an advertisement and said to yourself, “They have no idea how I view that product or service”?  If so, the campaign was probably based on assumptions about the target audience and not on thorough market research. Audience research is often the foundation of campaigns that dramatically …

continue reading →

The Beauty of Local TV Ads

Good local TV commercials can prove to be hugely successful for companies. Even with tight budgets, having a team of people develop cohesive strategies, be smart about media buys, and get solid performances from the talent through the final edit, these commercials can build brand recognition, boost sales, and create …

continue reading →

Website Content: What We Learn From Eye Tracking

Ever notice how some sites are far easier than others to navigate? Eye tracking studies may have contributed to the flow of those well-designed websites. Eye tracking technology studies a user’s eye movement as they view the subject. Several studies using eye tracking for websites have resulted in standard user …

continue reading →

To Blog or Not to Blog.

If you’re reading this, you’re obviously browsing a blog. You’re spending time here because you have some interest in what I have to say. And perhaps you’re considering blogging yourself, but you’re not sure why you should or how to go about it. So, why should you blog? Let’s start …

continue reading →