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Social Media in Health Care, Part 5 | The HIPAA in the room

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 4 | Messaging Topics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 3 | Goals & Message Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 2 | The Players

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 1 | The Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to discuss, how to engage with patients, or fear of running …

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Social Networks Usage Update

Last year I posted about the fragmentation of social networks with stats on active users for each. Monthly Active Users (MAU) is the common measurement of a social network’s growth. A network may boast millions of members but only a small portion actually use the service. So MAUs help better determine the …

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