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Yelp for Medical Practices: Do or Do Not

When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment venues, local companies, and even medical practices. Sounds great, right? …

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Facebook Brand Pages: What’s New for 2015

Facebook is, and always will be, in a constant state of change. If we as brands want to use the service effectively, we have to be willing to adjust to these changes. There’s so much content being created now that the average user sees 1,500 stories  in their News Feed each …

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When to post on Facebook

Facebook is constantly updating its algorithm, keeping brands on their toes when it comes to effectively using the medium. With the focus on advertising sales, brand pages have been affected by a reduction in the organic reach of their posts. Facebook is obviously trying to drive more brands to their …

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My first selfie!

The popular culture that defines, describes and sometimes drives what is important to us provides a never-ending source of amusement. Take the ubiquitous “selfie.” Now that advances in technology allow us to all walk around carrying an easy-to-use camera with the capacity to take thousands of cheap pictures, isn’t it …

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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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The Ron Burgundy Viral Marketing Approach

If it seems like every time you turn on the TV you’re seeing Will Ferrell in character as Ron Burgundy, you’d be right. Leading up to the release of Anchorman 2 is a hugely popular viral marketing effort by Paramount Pictures. But this is no run-of-the-mill viral marketing; it’s an …

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