Colorado Canyons Hospital & Medical Center

Collateral production
Video Production
Graphic Design
Public Relations

When Family Health West changed the name of its hospital, they challenged RSM to create a rebranding campaign to reposition the organization for future growth without compromising its brand equity. With a target market defined by two uniquely different constituencies—legacy agriculture and world-renowned mountain biking—our creative sought to strike a responsive chord with each and celebrate their differences while paying respect to their common ground.