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Facial tracking to segment ads conjure Big Brother

Shopper loyalty cards have been around for decades, giving card holders everything from discounts on groceries, entry into giveaways, earning cents-off fuel points, and coupons targeted very specifically on shopping behavior. But Tesco, a large grocery chain in the UK, has taken this a step further – with facial recognition …

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Logo Basics: what it is, what it isn’t & what it should be

As a graphic designer, I find that it’s important from time to time to educate others (and in turn I get a delightful refresher) on certain fundamentals of design. Today’s lesson: the logo. People often have the wrong idea about what a logo is and the power it can contain …

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Kmart: What a gas!

On the heels of its “Ship My Pants” campaign, which had all us arrested adolescents rolling in the aisles with its crude but clever potty humor (view post here), Kmart is once again pushing the creative envelope with a new television commercial that is, literally, a gas. In its new …

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The Importance of Using Professional Photography to Represent your Business

Always, always use professional photography (stock photos are allowed too). To illustrate my point, I am going to use a subject that everyone can relate to (and one of my favorite): food photography. We’ve all seen it, the menu you open up to find hundreds of poorly lit, fuzzy pictures meant to …

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Erotik Shop

Erotik Shop

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Smart Phone Wars: Nokia Enters the Fray

In previous blogs Smart Phone Wars: Now That’s Entertainment! and Smart Phone Wars: Who’s Winning?, we took a fun-filled look at the  tit for tat cleverness of Samsung’s latest salvo against Apple in their ongoing battle for the hearts and minds of smart phone users, as seen on TV. Now, …

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