Categories for

Smart phone wars: who’s winning?

  Back in September I wrote a blog extolling the virtues of the Galaxy S3 TV commercial that Samsung launched as a preemptive strike against Apple’s release of the iPhone 5 (read the post here). I loved this spot. It was funny, it was clever, and it brilliantly positioned the …

continue reading →

2012 Marketing: The Good, Bad and Ugly

Each year, brands strive for creative campaigns that will hit that viral nerve, sending their messages across the globe. Some of these campaigns nail their goals and enjoy viral acclaim. Others are spread just as fast, but the circumstances are not cause for celebration in the marketing department. Here is …

continue reading →

Cut through the din.

I have five sisters and love each one dearly. But when the gaggle gathers the level of chatter is worthy of shock and awe. They claim the ability to listen while speaking, but to a normal human being (me!) the cacophony is impossible to penetrate or understand. The only defense …

continue reading →

Smart Phone Wars: Now That’s Entertainment!

I don’t own an iPhone. Nor do I own a Samsung Galaxy. I’m just your basic Droid guy who’s about as passionate about my smart phone as I am about my dryer. Hey, you push the right button and it does what it’s supposed to do, right? Well . . …

continue reading →

What’s in a name?

RSW Partners is currently working with several clients in naming either a new company or a new product line. It’s one of the most challenging and, ultimately, one of the most rewarding kinds of work we do. If you’ve ever heard of Cleartalk Wireless, PowerPro fishing line, Detata custom wheels …

continue reading →