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17 Ways to Assess Your Customer Touch Points

In my last position, I was the marketing director for a ski resort. Every so often, as I drove into the resort, I tried to think what it would be like driving in for the first time. What would I notice? What would my first impression be? Would I be …

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Can Google+ take on Social Media Giant Facebook?

Google has conquered the Internet since its inception, so much so that its name has become a verb (just google it!). But does that mean they can take on Social Media giants Facebook and Twitter?  They have tried several attempts in the past that have failed miserably (remember Google Buzz, …

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