Giving Lucid Statements to Strong Ideas
In the proverbial nutshell, Ryan/Sawyer Marketing is in the business of helping other businesses and organizations define their promise to the market, then effectively communicate that promise to the market. How we go about it—the tools we use, the talent we deploy, the expertise we leverage—is a bit more complex. And over the years the players have evolved, the name has changed and the way we deliver our work has progressed, but essentially, we do the same thing we’ve done since 1990, articulated by founder Dan Ryan three decades ago: “Let’s give lucid statements to strong ideas”.
Do you fully understand what your brand is, what it isn’t, and how to put into place the assets that help you manage your brand? At RSM we facilitate a proprietary process through which we help you build the strategic framework for everything that follows in marketing, advertising, public relations and creative production. What we call Brand Camp is a crucial first step in building a solid marketing infrastructure that makes your messaging more meaningful and your creative work more accountable, while bringing continuity to all marketing communications.
At RSM, our mantra is this: “Give lucid statements to strong ideas.” And because strong ideas can only come from a well-conceived strategic plan—which can only originate from a solid business plan—we don’t engage in the tactics of creative production until we fully grasp what makes you tick. That means taking a strategic approach to understanding your promise to the market, who your ideal customer is, what needs they are trying to meet and how you propose to meet those needs in a way your competition can’t.
There’s a lot of noise out there. How do you cut through the clutter? RSM provides the copywriting, graphic design, video production, audio recording and digital creative expertise to help you stand out from the rest. It’s about persuasively telling your story, then delivering that story to the right people at the right time through the right media.
In today’s digital world you must be on the web to succeed, but how? How should your website function, how do you manage ongoing changes, how do you get visitors to take the action you want on your site? Borrowing from the adage “form follows function,” RSM balances your business goals with the creative design to deliver a site that performs the way it should and reflects who you are as a brand.
Effectively positioning your business in a digital world can be complicated. Our team provides social media expertise, Search Engine Marketing (SEM), Search Engine Optimization (SEO), reputation management, and mobile marketing to communicate your message clearly and in the right context. Each is a crucial piece of the overall marketing strategy. We can build, execute and manage these programs.
Your business has a story to tell. We work with clients to develop a public relations strategy that gets your story in front of the right media and reaches the right market. We use a variety of methods including earned media, expert positioning, social media relationships and classic news distribution.