652 White Ave • Grand Junction, CO 81501
With its designation as a Federally Qualified Health Center and non-profit agency independent from St. Mary’s Medical Center, Marillac Clinic brought in RSM to help re-brand the organization. We started with an in-depth brand analysis and ensuing strategy that defined who they are and what “space” they occupy in the healthcare marketplace. From there, we worked to develop a new name that capitalizes on existing brand equity while better defining Marillac as a full scope provider of health care services beyond the “safety net clinic.” We designed a new logo, wrote a new tagline, and collaborated heavily in the design and development of a new website ahead of the brand launch. We also developed and managed TV, radio, print, and video production, as well as collateral materials, signage, and social media policies.
December 14, 2018