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RSM forms collaborative relationship with COBB

Over the past three decades, we have enjoyed a friendly competitive—and often times collaborative—relationship with the good folks at COBB Marketing & Communications. Recently, our two companies have entered into a more formal arrangement and are sharing space in our offices here at 652 White Avenue in Grand Junction. Both …

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Social Media in Health Care, Part 3 | Goals & Message Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 2 | The Players

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 1 | The Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to discuss, how to engage with patients, or fear of running …

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The marketing of Donald Trump

A fundamental rule of etiquette is to never talk about religion or politics in polite company, but the rise of The Donald is too fascinating to NOT talk about, assuming I am now in company that is, in fact, polite. So let’s set aside the polarizing politics that are driving …

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Brand Management

A couple thousand years before the birth of Christ, ancient Egyptian farmers began burning individual marks on the hides of their goats to discourage thievery, introducing the concept of a “brand” to the world. A thousand years ago, Japanese warriors designed emblems or “mons” to differentiate their clans from competing …

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