Do your brand assets support your brand promise?
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
Advertising as Storytelling
So here we are, deep into the information age, awash with data, rich in metrics and able to present the marketplace with a truly impressive array of facts and figures to compel and persuade people to behave in a certain
Why you need to get it right with your ad claims
Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes. On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk
Give lucid statements to strong ideas
At the risk of dating myself, I’ve been in the business of creative production for some 30 years. Over those years I’ve seen astounding changes in the framework from which we go about producing that thing we call “creative,” an
How to…
In the almost three years of blogging, we've developed a pretty robust archive of educational posts
Oh, the Hyperbole
This is an incredibly powerful blog. You will only describe it as amazing. It will astound you with its brilliance. It will blow your mind. It will change your life. If you have dreams it will make them come true.
How to Create an Effective Billboard
As the digital revolution has fragmented, revolutionized, and sometimes marginalized traditional media, there is one medium that has remained relatively unscathed and virtually unchanged: ye olde billboard. Known as outdoor advertising in the jargon of the industry, billboards still provide
To Blog or Not to Blog.
If you’re reading this, you’re obviously browsing a blog. You’re spending time here because you have some interest in what I have to say. And perhaps you’re considering blogging yourself, but you’re not sure why you should or how to
On mascots, characters and spokespeople.
In the heyday of the “Burger King” the fast food franchise managed to take creepiness to a whole new level as its vaguely disturbing mascot jumped out at you from behind doors, disrupted football games and showed up in your
Increase Email Marketing Response With More Powerful Subject Lines
So I have this spam filter, cleverly designed to recognize, weed out and capture emails from people I don’t know, selling me things I don’t want. Every day I get a report from spam central, showing me a list of