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Do your brand assets support your brand promise?

A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand.  Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting an old t-shirt and the desperate hope that someone will …

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The Year of the Brand

As we look forward to the prospects and challenges of a New Year, we look back on 2017 with gratitude for the opportunities we had to help so many cool companies and organizations develop, manage, and sometimes redevelop their brands. Brand development is one of the services RSM does best …

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3 Downfalls of DIY Marketing

Entrepreneurs and business owners are often ‘Do-it-yourself’ people. The go getter attitude is a strong, positive trait, however there is one particular area of business that we’ve seen time and time again as difficult for one person or group of employees to carry out successfully without outside help: marketing and …

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The power of creative collaboration

Recently, we received notification that Ryan/Sawyer Marketing was selected as a winner in the 36th annual Telly Awards. The Telly is the premier award honoring local and regional TV commercials and programs. We won the award for the commercial we produced for Colorado Canyons Hospital & Medical Center, a service …

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Quarterbacks & Insurance: Look at Me on Your TV

Look! Here’s Peyton Manning, humming the Nationwide jingle while tying his shoes. Now here he is cleverly ad-libbing his own lyrics while sitting in an ice bath, driving a new car and scarfing down a chicken parmesan sandwich. It seems that Peyton just can’t get that ditty out of his …

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Create more effective advertising by using a creative brief

If you’re an in-house marketing department, either producing your own advertising and marketing campaigns or outsourcing the creative execution to a company like RSM, there is a tool to help you move from strategy to production faster, better and more efficiently:  the creative brief. So what, exactly, is a creative …

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