KPI, CAC, and Bingo was his name-o!
How to make meaningful marketing metrics On the bulletin board in our office kitchen—between the photo of my thirty-something self that some wit pinned up to point out that I once had hair and the poster that threatens employees with severe consequences if they fake
Do your brand assets support your brand promise?
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
Social Media in Health Care, Part 5 | The HIPAA in the room
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 4 | Messaging Topics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 3 | Goals & Message Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 2 | The Players
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 1 | The Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to
Get the most out of your website’s SEO
The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year (Sarah talked about this in her December blog). Many of our clients have asked questions about SEO, specifically about how
Tips for redesigning a website
Website builds and redesigns are typically large projects for business owners and marketing executives. Websites are the central marketing asset and require significant investment. There's a lot riding on good website design so we put together some tips if you're starting
Influencer Marketing
Marketing that uses an individual to influence target markets toward specific brands and products is not a new thing. We're all used to athletes and celebrities endorsing brands in mass media. But social media has shifted power away from brands