What’s the big idea?
In marketing, the notion of “The Big Idea” is hardly original. It’s been around since the days of David Ogilvy and other pioneers of advertising and now has its own Wikepedia page, which tells us this:The Big Idea in marketing
DIY Marketing Strategy
Let’s begin this blog with a couple of pithy quotes from scholars you’ve probably never heard of: “A vision without a strategy remains an illusion.”-Lee Bolman “Creativity without strategy is called ‘art.’ Creativity with strategy is called ‘advertising.’”-Jef Richards Setting aside the skepticism
SEO and Digital Marketing – The Wizard Behind the Curtain
When digital marketing professionals talk about Search Engine Optimization (SEO) they often skim over the details. They talk about backend coding and plugins, add in some mumbo jumbo about citations, and present the information in a way that leaves customers
Finding the Ideal Target Audience
Marketers always talk about the “target audience,” and for good reason. A target audience represents people who buy, or perhaps more accurately, who you want to buy, your product or service. They can be defined by demographic metrics: age, gender, income,
How to Work With an Advertising Agency
So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you
Marketing, advertising, and the search for meaning.
A funny thing happened on the way to the digital age. As advances in technology wired us all together; information became cheap and easy to access; consumer choices exploded; and our options for getting, knowing, and sharing practically anything expanded
The business of simple marketing
A large part of what marketing should do is distill a client’s desired messaging into an easy to understand and actionable message. This isn’t always as easy as it might seem. Clients, of course, are in the business of making money and
In the almost three years of blogging, we've developed a pretty robust archive of educational posts
Is it Raining?
So, here she is: the perfect paragon of the target audience, perkily bouncing around her living room, engaged in what appears to be a highly satisfying conversation with . . . . . . her iPhone. “Siri?” she chirps. “Is that rain?” At
How to set an advertising budget
One of the most common questions we are asked is one that has no absolute answer: “How do I set an advertising budget”? The funds designated for marketing and advertising comprise a key factor affecting your marketing strategy, but most