SEO and Digital Marketing – The Wizard Behind the Curtain
When digital marketing professionals talk about Search Engine Optimization (SEO) they often skim over the details. They talk about backend coding and plugins, add in some mumbo jumbo about citations, and present the information in a way that leaves customers
The Metrics Revelations
Imagine this scenario: you and a friend decide to go to a movie. You walk into the theater where 5 movies are playing. You and your friend know absolutely nothing about any of the movies that are at that theater. How do you
Social Media in Health Care, Part 5 | The HIPAA in the room
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 4 | Messaging Topics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 3 | Goals & Message Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 2 | The Players
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 1 | The Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to
Tips for redesigning a website
Website builds and redesigns are typically large projects for business owners and marketing executives. Websites are the central marketing asset and require significant investment. There's a lot riding on good website design so we put together some tips if you're starting
Influencer Marketing
Marketing that uses an individual to influence target markets toward specific brands and products is not a new thing. We're all used to athletes and celebrities endorsing brands in mass media. But social media has shifted power away from brands
Yelp for Medical Practices: Do or Do Not
When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment