What’s the big idea?
In marketing, the notion of “The Big Idea” is hardly original. It’s been around since the days of David Ogilvy and other pioneers of advertising and now has its own Wikepedia page, which tells us this:The Big Idea in marketing
The Best of the Super Bowl
Ah, the Super Bowl! When large men collide, hyperbole reaches new heights, and national advertisers pony up $5.6 million to showcase their creative talents! It’s a uniquely American moment and one of the last when large groups of people gather
Does your marketing infrastructure support your advertising?
Once upon a time a potential client came to us for help with a television advertising campaign. When he finished explaining his vision for said campaign, we paused to pull up his website for a quick review. It wasn’t .
Do your brand assets support your brand promise?
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
A couple thousand years before the birth of Christ, ancient Egyptian farmers began burning individual marks on the hides of their goats to discourage thievery, introducing the concept of a “brand” to the world. A thousand years ago, Japanese warriors
Yelp for Medical Practices: Do or Do Not
When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment
Finding the Ideal Target Audience
Marketers always talk about the “target audience,” and for good reason. A target audience represents people who buy, or perhaps more accurately, who you want to buy, your product or service. They can be defined by demographic metrics: age, gender, income,
How to Create an Email Marketing Campaign
We all get them. And we all immediately trash most of them. But there are a select few that I decide to spend time with. I’m talking about newsletter-type mass emails, of course. Such is the game of email marketing. So
Word Crimes, or What Grammar Says About Your Brand
Grammar isn’t one of those things you usually notice until it starts going wrong. With people texting exponentially more than they did a decade ago and e-mail becoming a nearly ubiquitous primary source of communication in place of phone calls
Position statements, slogans and taglines, oh my!
Position statements, slogans and taglines, oh my! Well, there she goes: The Wicked Witch of the West, brooming about the sky, spewing smoke and cackling away as she spells out her evil message to the Emerald City, a trembling Dorothy and