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Do your brand assets support your brand promise?

A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand.  Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting an old t-shirt and the desperate hope that someone will …

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The Year of the Brand

As we look forward to the prospects and challenges of a New Year, we look back on 2017 with gratitude for the opportunities we had to help so many cool companies and organizations develop, manage, and sometimes redevelop their brands. Brand development is one of the services RSM does best …

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Social Media in Health Care, Part 3 | Goals & Message Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 2 | The Players

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how to engage with patients, or fear of running afoul of …

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Social Media in Health Care, Part 1 | The Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to discuss, how to engage with patients, or fear of running …

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The marketing of Donald Trump

A fundamental rule of etiquette is to never talk about religion or politics in polite company, but the rise of The Donald is too fascinating to NOT talk about, assuming I am now in company that is, in fact, polite. So let’s set aside the polarizing politics that are driving …

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