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Get the most out of your website’s SEO

The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year (Sarah talked about this in her December blog). Many of our clients have asked questions about SEO, specifically about how to improve their page ranking on certain keyword terms (more …

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Tips for redesigning a website

Website builds and redesigns are typically large projects for business owners and marketing executives. Websites are the central marketing asset and require significant investment. There’s a lot riding on good website design so we put together some tips if you’re starting the process. Define your target audience Create a profile of …

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Google’s latest change may drastically affect your website

Google has just updated their search algorithm for mobile devices and it could affect your business. The search engine will now recommend websites that are defined as “mobile friendly” when the search is being performed on a smartphone or tablet. Websites that don’t fit the new standard will be demoted …

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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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The Importance of Using Professional Photography to Represent your Business

Always, always use professional photography (stock photos are allowed too). To illustrate my point, I am going to use a subject that everyone can relate to (and one of my favorite): food photography. We’ve all seen it, the menu you open up to find hundreds of poorly lit, fuzzy pictures meant to …

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Website Content: What We Learn From Eye Tracking

Ever notice how some sites are far easier than others to navigate? Eye tracking studies may have contributed to the flow of those well-designed websites. Eye tracking technology studies a user’s eye movement as they view the subject. Several studies using eye tracking for websites have resulted in standard user …

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