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What we won’t do

As a full-service marketing and advertising agency, Ryan/Sawyer Marketing provides a broad spectrum of services to help our clients grow their businesses. On the flip side, there are some things we just won’t do . . . We won’t execute advertising tactics without a marketing strategy. People are funny. They …

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Choosing Correct File Formats

If you’ve wondered why there are so many different file types, but opted to simply ask for or supply a .jpg because it’s what you know, this is the information for you. There are optimal uses for specific file types; unfortunately it is not a one size fits all situation. Here is …

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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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(DIY) – It’s Painful to Watch

Our staff meets every Tuesday morning to review status on client accounts. We sometimes find ourselves in a discussion about a client or prospect who has chosen to do it yourself (DIY) rather than use us for professional marketing and creative support. The client or prospect never actually says it, …

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File Types & Optimal Usage

As a business, there are countless reasons to need an image file: attaching a logo to an email, uploading images to your website, printing a large banner, creating an advertisement, embroidering company shirts, ordering signage,  providing your logo for sponsorship . . . the list goes on. To know each …

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Logo Basics: what it is, what it isn’t & what it should be

As a graphic designer, I find that it’s important from time to time to educate others (and in turn I get a delightful refresher) on certain fundamentals of design. Today’s lesson: the logo. People often have the wrong idea about what a logo is and the power it can contain …

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