What’s the big idea?
In marketing, the notion of “The Big Idea” is hardly original. It’s been around since the days of David Ogilvy and other pioneers of advertising and now has its own Wikepedia page, which tells us this:The Big Idea in marketing
DIY Marketing Strategy
Let’s begin this blog with a couple of pithy quotes from scholars you’ve probably never heard of: “A vision without a strategy remains an illusion.”-Lee Bolman “Creativity without strategy is called ‘art.’ Creativity with strategy is called ‘advertising.’”-Jef Richards Setting aside the skepticism
Branding & Bryson DeChambeau
If you’re a golf fan, you have to be impressed with Bryson DeChambeau’s beatdown of Winged Foot Golf Club and the competition at the 2020 U.S. Open. If you’re not a golf fan, you may have never heard of DeChambeau,
COVID-19 Update 3/23/2020
As the impact of COVID-19 continues to unfold, Ryan/Sawyer Marketing takes seriously our responsibility to balance our obligation to help control the spread of this virus with the economic needs of our team members, clients and vendors. While we are
The Best of the Super Bowl
Ah, the Super Bowl! When large men collide, hyperbole reaches new heights, and national advertisers pony up $5.6 million to showcase their creative talents! It’s a uniquely American moment and one of the last when large groups of people gather
Does your marketing infrastructure support your advertising?
Once upon a time a potential client came to us for help with a television advertising campaign. When he finished explaining his vision for said campaign, we paused to pull up his website for a quick review. It wasn’t .
KPI, CAC, and Bingo was his name-o!
How to make meaningful marketing metrics On the bulletin board in our office kitchen—between the photo of my thirty-something self that some wit pinned up to point out that I once had hair and the poster that threatens employees with severe consequences if they fake
Do your brand assets support your brand promise?
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
Advertising as Storytelling
So here we are, deep into the information age, awash with data, rich in metrics and able to present the marketplace with a truly impressive array of facts and figures to compel and persuade people to behave in a certain
Brand Management
A couple thousand years before the birth of Christ, ancient Egyptian farmers began burning individual marks on the hides of their goats to discourage thievery, introducing the concept of a “brand” to the world. A thousand years ago, Japanese warriors