Once upon a time a potential client came to us for help with a television advertising campaign. When he finished explaining his vision for said campaign, we paused to pull up his website for a quick review. It wasn’t .
How to make meaningful marketing metrics On the bulletin board in our office kitchen—between the photo of my thirty-something self that some wit pinned up to point out that I once had hair and the poster that threatens employees with severe consequences if they fake
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you
A funny thing happened on the way to the digital age. As advances in technology wired us all together; information became cheap and easy to access; consumer choices exploded; and our options for getting, knowing, and sharing practically anything expanded
Position statements, slogans and taglines, oh my! Well, there she goes: The Wicked Witch of the West, brooming about the sky, spewing smoke and cackling away as she spells out her evil message to the Emerald City, a trembling Dorothy and
At the risk of dating myself, I’ve been in the business of creative production for some 30 years. Over those years I’ve seen astounding changes in the framework from which we go about producing that thing we call “creative,” an