Does your marketing infrastructure support your advertising?
Once upon a time a potential client came to us for help with a television advertising campaign. When he finished explaining his vision for said campaign, we paused to pull up his website for a quick review. It wasn’t .
KPI, CAC, and Bingo was his name-o!
How to make meaningful marketing metrics On the bulletin board in our office kitchen—between the photo of my thirty-something self that some wit pinned up to point out that I once had hair and the poster that threatens employees with severe consequences if they fake
Do your brand assets support your brand promise?
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
Advertising as Storytelling
So here we are, deep into the information age, awash with data, rich in metrics and able to present the marketplace with a truly impressive array of facts and figures to compel and persuade people to behave in a certain
Brand Management
A couple thousand years before the birth of Christ, ancient Egyptian farmers began burning individual marks on the hides of their goats to discourage thievery, introducing the concept of a “brand” to the world. A thousand years ago, Japanese warriors
How to Work With an Advertising Agency
So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you
Marketing, advertising, and the search for meaning.
A funny thing happened on the way to the digital age. As advances in technology wired us all together; information became cheap and easy to access; consumer choices exploded; and our options for getting, knowing, and sharing practically anything expanded
Position statements, slogans and taglines, oh my!
Position statements, slogans and taglines, oh my! Well, there she goes: The Wicked Witch of the West, brooming about the sky, spewing smoke and cackling away as she spells out her evil message to the Emerald City, a trembling Dorothy and
Give lucid statements to strong ideas
At the risk of dating myself, I’ve been in the business of creative production for some 30 years. Over those years I’ve seen astounding changes in the framework from which we go about producing that thing we call “creative,” an
Who is the face of your brand?
I recently walked into a mountain town restaurant for breakfast, the name of which will remain anonymous to protect the clueless. I was greeted promptly by a young man who looked like he just got out of bed. His hair