Going Primal
It's early in the morning and the believers have arrived. They reverently line up to await their turn, surrounded by the icons of their faith. Outside, the pagans scurry by, disinterested in the ritual within. The believers utter the sacred
Television Basics
In today’s blog we’re going to skip over the nuanced strategies of buying television advertising with its gross impressions, rating points, day parts, cost per point, reach, frequency, blah, blah, blah and go right to the fun stuff: production! We’ve all