Marketing, advertising, and the search for meaning.
A funny thing happened on the way to the digital age. As advances in technology wired us all together; information became cheap and easy to access; consumer choices exploded; and our options for getting, knowing, and sharing practically anything expanded
The business of simple marketing
A large part of what marketing should do is distill a client’s desired messaging into an easy to understand and actionable message. This isn’t always as easy as it might seem. Clients, of course, are in the business of making money and