Improve Your Advertising’s Performance with a Guaranteed Formula
While in the throes of designing a marketing piece, don’t forget the most important design element: your copy. Beyond the basics of proper grammar and correct spelling, the words you use define the message, set the tone and establish the
That Crazy Creative
In the movie "Crazy People" the late, great Dudley Moore played burnt out advertising executive Emory Leeson. Leeson has a mental breakdown and in his delirium designs a series of blunt, "truthful" advertisements (Buy Volvos- they're boxy but they're good!)
That Relationship Thing
I once took a trip with a friend to the Oregon coast. As we drove past the dairy farming community of Tillamook, a large sign beckoned: TILLAMOOK CHEESE FACTORY. TAKE OUR TOUR! Unable to resist this cheesy come-on, we spent