What’s Most Important? Digital Marketing Overview
Why is your online infrastructure so important? In today's market, 97% of consumers check a company's online presence before deciding to visit them. (Source: WEBFX, SEO). This means that all marketing paths lead to the internet. Whether you plan to use
What’s the big idea?
In marketing, the notion of “The Big Idea” is hardly original. It’s been around since the days of David Ogilvy and other pioneers of advertising and now has its own Wikepedia page, which tells us this:The Big Idea in marketing
DIY Marketing Strategy
Let’s begin this blog with a couple of pithy quotes from scholars you’ve probably never heard of: “A vision without a strategy remains an illusion.”-Lee Bolman “Creativity without strategy is called ‘art.’ Creativity with strategy is called ‘advertising.’”-Jef Richards Setting aside the skepticism
What We Learned in 2020
2020 is over. Finally. In a year responsible for an overwhelming amount of grief, loss, hate, and fear, a few things emerged that proved to be a bright light in an otherwise dark year. Work From Home, aka WFH With the pandemic
Branding & Bryson DeChambeau
If you’re a golf fan, you have to be impressed with Bryson DeChambeau’s beatdown of Winged Foot Golf Club and the competition at the 2020 U.S. Open. If you’re not a golf fan, you may have never heard of DeChambeau,
COVID-19 Update 3/23/2020
As the impact of COVID-19 continues to unfold, Ryan/Sawyer Marketing takes seriously our responsibility to balance our obligation to help control the spread of this virus with the economic needs of our team members, clients and vendors. While we are
The Best of the Super Bowl
Ah, the Super Bowl! When large men collide, hyperbole reaches new heights, and national advertisers pony up $5.6 million to showcase their creative talents! It’s a uniquely American moment and one of the last when large groups of people gather
Does your marketing infrastructure support your advertising?
Once upon a time a potential client came to us for help with a television advertising campaign. When he finished explaining his vision for said campaign, we paused to pull up his website for a quick review. It wasn’t .
SEO and Digital Marketing – The Wizard Behind the Curtain
When digital marketing professionals talk about Search Engine Optimization (SEO) they often skim over the details. They talk about backend coding and plugins, add in some mumbo jumbo about citations, and present the information in a way that leaves customers
The Metrics Revelations
Imagine this scenario: you and a friend decide to go to a movie. You walk into the theater where 5 movies are playing. You and your friend know absolutely nothing about any of the movies that are at that theater. How do you