How to Work With an Advertising Agency
So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you
How to Create an Email Marketing Campaign
We all get them. And we all immediately trash most of them. But there are a select few that I decide to spend time with. I’m talking about newsletter-type mass emails, of course. Such is the game of email marketing. So
When taglines become outdated, what’s a brand to do?
Every brand strives to achieve such recognition of their name and tagline that consumers immediately know the product. This is a good thing. It strengthens the brand in the marketplace, creates top of mind awareness, and can drive brand preference. But
How to set an advertising budget
One of the most common questions we are asked is one that has no absolute answer: “How do I set an advertising budget”? The funds designated for marketing and advertising comprise a key factor affecting your marketing strategy, but most
It’s still not about you.
Last time we talked about new customer acquisition and the importance of keeping your selling message focused on your customers’ needs, not the features of you. Now let’s talk about customer retention where it’s even more important to maintain a