To Blog or Not to Blog.
If you’re reading this, you’re obviously browsing a blog. You’re spending time here because you have some interest in what I have to say. And perhaps you’re considering blogging yourself, but you’re not sure why you should or how to
On mascots, characters and spokespeople.
In the heyday of the “Burger King” the fast food franchise managed to take creepiness to a whole new level as its vaguely disturbing mascot jumped out at you from behind doors, disrupted football games and showed up in your
Increase Email Marketing Response With More Powerful Subject Lines
So I have this spam filter, cleverly designed to recognize, weed out and capture emails from people I don’t know, selling me things I don’t want. Every day I get a report from spam central, showing me a list of
Television Basics
In today’s blog we’re going to skip over the nuanced strategies of buying television advertising with its gross impressions, rating points, day parts, cost per point, reach, frequency, blah, blah, blah and go right to the fun stuff: production! We’ve all
On kids, pets and advertising.
So here he is, the four-foot frontman for a local advertiser, leering at you from your flatscreen while the sound track rolls, the graphics pop up, and you reach for your remote. But wait! Here it is now, the payoff: “Muhsthke chmegk
Improve Your Advertising’s Performance with a Guaranteed Formula
While in the throes of designing a marketing piece, don’t forget the most important design element: your copy. Beyond the basics of proper grammar and correct spelling, the words you use define the message, set the tone and establish the
That Crazy Creative
In the movie "Crazy People" the late, great Dudley Moore played burnt out advertising executive Emory Leeson. Leeson has a mental breakdown and in his delirium designs a series of blunt, "truthful" advertisements (Buy Volvos- they're boxy but they're good!)