How to Create an Email Marketing Campaign
We all get them. And we all immediately trash most of them. But there are a select few that I decide to spend time with. I’m talking about newsletter-type mass emails, of course. Such is the game of email marketing. So
It’s still not about you.
Last time we talked about new customer acquisition and the importance of keeping your selling message focused on your customers’ needs, not the features of you. Now let’s talk about customer retention where it’s even more important to maintain a