What’s Most Important? Digital Marketing Overview
Why is your online infrastructure so important? In today's market, 97% of consumers check a company's online presence before deciding to visit them. (Source: WEBFX, SEO). This means that all marketing paths lead to the internet. Whether you plan to use
SEO and Digital Marketing – The Wizard Behind the Curtain
When digital marketing professionals talk about Search Engine Optimization (SEO) they often skim over the details. They talk about backend coding and plugins, add in some mumbo jumbo about citations, and present the information in a way that leaves customers
Social Media in Health Care, Part 5 | The HIPAA in the room
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 4 | Messaging Topics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 3 | Goals & Message Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 2 | The Players
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 1 | The Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to
Get the most out of your website’s SEO
The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year (Sarah talked about this in her December blog). Many of our clients have asked questions about SEO, specifically about how
Tips for redesigning a website
Website builds and redesigns are typically large projects for business owners and marketing executives. Websites are the central marketing asset and require significant investment. There's a lot riding on good website design so we put together some tips if you're starting