What’s Most Important? Digital Marketing Overview
Why is your online infrastructure so important? In today's market, 97% of consumers check a company's online presence before deciding to visit them. (Source: WEBFX, SEO). This means that all marketing paths lead to the internet. Whether you plan to use
What We Learned in 2020
2020 is over. Finally. In a year responsible for an overwhelming amount of grief, loss, hate, and fear, a few things emerged that proved to be a bright light in an otherwise dark year. Work From Home, aka WFH With the pandemic
Branding & Bryson DeChambeau
If you’re a golf fan, you have to be impressed with Bryson DeChambeau’s beatdown of Winged Foot Golf Club and the competition at the 2020 U.S. Open. If you’re not a golf fan, you may have never heard of DeChambeau,
COVID-19 Update 3/23/2020
As the impact of COVID-19 continues to unfold, Ryan/Sawyer Marketing takes seriously our responsibility to balance our obligation to help control the spread of this virus with the economic needs of our team members, clients and vendors. While we are
Television Basics
In today’s blog we’re going to skip over the nuanced strategies of buying television advertising with its gross impressions, rating points, day parts, cost per point, reach, frequency, blah, blah, blah and go right to the fun stuff: production! We’ve all
Improve Your Advertising’s Performance with a Guaranteed Formula
While in the throes of designing a marketing piece, don’t forget the most important design element: your copy. Beyond the basics of proper grammar and correct spelling, the words you use define the message, set the tone and establish the
That Crazy Creative
In the movie "Crazy People" the late, great Dudley Moore played burnt out advertising executive Emory Leeson. Leeson has a mental breakdown and in his delirium designs a series of blunt, "truthful" advertisements (Buy Volvos- they're boxy but they're good!)