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Everyone is on mobile . . . except advertisers

One of the basic and central rules of advertising is that you have to advertise where people are looking. Seems obvious enough, right? Well a recent internet trends report released by KPCB revealed a glaring gap. The report found that 25% of our media consumption time is spent on mobile devices. This was compared …

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What we won’t do

As a full-service marketing and advertising agency, Ryan/Sawyer Marketing provides a broad spectrum of services to help our clients grow their businesses. On the flip side, there are some things we just won’t do . . . We won’t execute advertising tactics without a marketing strategy. People are funny. They …

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Advertising as Storytelling

So here we are, deep into the information age, awash with data, rich in metrics and able to present the marketplace with a truly impressive array of facts and figures to compel and persuade people to behave in a certain way. But here’s the thing: all these sets of data …

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Why you need to get it right with your ad claims

Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes. On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk that fine line and occasionally trip over it. The …

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Preview the 2015 Super Bowl Commericals

We’ve once again arrived at the American sports holiday of the year. It’s Super Bowl week. In our neck of the woods, we’re still sulking about Denver being out of the running. Nationally, Deflategate has sucked some of the air out of the competition. But, we still have the Super …

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Quarterbacks & Insurance: Look at Me on Your TV

Look! Here’s Peyton Manning, humming the Nationwide jingle while tying his shoes. Now here he is cleverly ad-libbing his own lyrics while sitting in an ice bath, driving a new car and scarfing down a chicken parmesan sandwich. It seems that Peyton just can’t get that ditty out of his …

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