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Facebook Brand Pages: What’s New for 2015

Facebook is, and always will be, in a constant state of change. If we as brands want to use the service effectively, we have to be willing to adjust to these changes. There’s so much content being created now that the average user sees 1,500 stories  in their News Feed each …

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How to create positive word of mouth & what to do with it

Love what you do. It shows. Be joyful. Express the love and passion behind your work. Be peaceful. Try to avoid switching it up each time a marketing plan, product or menu item doesn’t work out within a week or two. Be patient. With customers, unexpected trouble or delays, and …

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How to Work With an Advertising Agency

So, you’re the owner, manager or CEO of a small to medium sized business and you’ve outgrown your in-house marketing capabilities. You’ve never worked with an advertising agency before but now you’re considering it. This is new territory for you and you want to proceed firmly but with caution. Here …

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Increase Sales with Mobile Marketing

Chances are pretty good that you’re reading this on a smartphone. The mobile device has become the primary screen in our lives, passing TV this year. We’re surrounded by screens. Heck, they’re even sitting on the table at popular chain restaurants now. But smartphones capture 44% of our total screen time …

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The Changing World of Television

How we consume all of our media is rapidly changing; there’s really no form of traditional media left untouched. Television, being the biggest, is undergoing a steady revolution. Broadcast networks like NBC, CBS and ABC once competed against each other. Then came cable. Then came the internet. Now the viewing …

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Is it time for a new website design?

Consumers are changing, and changing consistently. There has been a shift in the importance of what you do to how you market what you do (refer to Dan’s post Marketing, Advertising & the Search for Meaning). More than likely you are not the only company doing what you are doing. You …

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