Email marketing: how often is too often?
I once ordered a pair of pants from Brand X. They are a fine pair of pants and I look fabulous wearing them. I once ordered a shirt from Brand Y. It is a fine shirt and, of course, I
How to Create an Effective Billboard
As the digital revolution has fragmented, revolutionized, and sometimes marginalized traditional media, there is one medium that has remained relatively unscathed and virtually unchanged: ye olde billboard. Known as outdoor advertising in the jargon of the industry, billboards still provide
Is it Raining?
So, here she is: the perfect paragon of the target audience, perkily bouncing around her living room, engaged in what appears to be a highly satisfying conversation with . . . . . . her iPhone. “Siri?” she chirps. “Is that rain?” At