DIY Marketing Strategy
Let’s begin this blog with a couple of pithy quotes from scholars you’ve probably never heard of: “A vision without a strategy remains an illusion.”-Lee Bolman “Creativity without strategy is called ‘art.’ Creativity with strategy is called ‘advertising.’”-Jef Richards Setting aside the skepticism
The Metrics Revelations
Imagine this scenario: you and a friend decide to go to a movie. You walk into the theater where 5 movies are playing. You and your friend know absolutely nothing about any of the movies that are at that theater. How do you
KPI, CAC, and Bingo was his name-o!
How to make meaningful marketing metrics On the bulletin board in our office kitchen—between the photo of my thirty-something self that some wit pinned up to point out that I once had hair and the poster that threatens employees with severe consequences if they fake
Social Media in Health Care, Part 5 | The HIPAA in the room
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 4 | Messaging Topics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 3 | Goals & Message Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 2 | The Players
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 1 | The Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to
Yelp for Medical Practices: Do or Do Not
When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment
Why you need to get it right with your ad claims
Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes. On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk