How to set an advertising budget
One of the most common questions we are asked is one that has no absolute answer: “How do I set an advertising budget”? The funds designated for marketing and advertising comprise a key factor affecting your marketing strategy, but most
It’s still not about you.
Last time we talked about new customer acquisition and the importance of keeping your selling message focused on your customers’ needs, not the features of you. Now let’s talk about customer retention where it’s even more important to maintain a
It’s not about you.
So you’ve been in business for three generations, you’ve invested in all the latest equipment, you have a spiffy new website and you’re involved in the community. Those are all good things, but guess what? Your customers don’t care! If you’re