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Social Media in Health Care, Part 1 | The Basics

Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to discuss, how to engage with patients, or fear of running …

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Radio Metrics and Pandora

For years, buying TV and radio media meant relying on the demographic and other statistical information provided by the stations to place the buy, and spending hours going through station affidavits to verify the accuracy of airing schedule. Ultimately, you never really knew who your spot was reaching. Was it …

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Get the most out of your website’s SEO

The SEO (Search Engine Optimization) landscape has changed dramatically in the last 10 years with more incremental changes year over year (Sarah talked about this in her December blog). Many of our clients have asked questions about SEO, specifically about how to improve their page ranking on certain keyword terms (more …

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Tips for redesigning a website

Website builds and redesigns are typically large projects for business owners and marketing executives. Websites are the central marketing asset and require significant investment. There’s a lot riding on good website design so we put together some tips if you’re starting the process. Define your target audience Create a profile of …

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Improving SEO for 2016

Search Engine Optimization (SEO) is always an evolving area causing trouble for many business owners and marketing departments. The Internet is shrinking our world, creating a more competitive landscape where businesses simply can’t afford to lag behind. Positive user experience continues to be the focus of search engine algorithms. Google is constantly improving …

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Social Networks Usage Update

Last year I posted about the fragmentation of social networks with stats on active users for each. Monthly Active Users (MAU) is the common measurement of a social network’s growth. A network may boast millions of members but only a small portion actually use the service. So MAUs help better determine the …

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