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Influencer Marketing

Marketing that uses an individual to influence target markets toward specific brands and products is not a new thing. We’re all used to athletes and celebrities endorsing brands in mass media. But social media has shifted power away from brands and elite celebrities and placed it in the hands of …

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Yelp for Medical Practices: Do or Do Not

When someone mentions Yelp, do you automatically think of restaurant ratings? What about hair salons? Or your local doctor’s office? More and more, Yelp is branching off from its well-known restaurant ratings and making inroads with Yelpers to rate entertainment venues, local companies, and even medical practices. Sounds great, right? …

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The Sharing Economy

If you’re not already familiar with the sharing economy, you soon will be. It’s one of the fastest growing types of business in the country. The sharing economy is based on access  instead of ownership. People rent or share goods and services rather than purchase them from traditional sources. Take …

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Why you need to get it right with your ad claims

Awhile back, Dan wrote a blog about how hyperbole will ultimately invalidate your message due to its insincerity. But there’s another pitfall with hyperbole: legal woes. On a legal level, there’s a fine line between truth and fiction. Hyperbole and puffery walk that fine line and occasionally trip over it. The …

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Google’s latest change may drastically affect your website

Google has just updated their search algorithm for mobile devices and it could affect your business. The search engine will now recommend websites that are defined as “mobile friendly” when the search is being performed on a smartphone or tablet. Websites that don’t fit the new standard will be demoted …

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How to find out what customers are saying about you

Online reviews are the new word-of-mouth. 88% of consumers trust online reviews as much as a personal recommendation. And we all know that being highly recommended creates new customers far better than any advertising. Another recent study found that 49% of people read online reviews to determine if a local business …

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