What’s the big idea?
In marketing, the notion of “The Big Idea” is hardly original. It’s been around since the days of David Ogilvy and other pioneers of advertising and now has its own Wikepedia page, which tells us this:The Big Idea in marketing
DIY Marketing Strategy
Let’s begin this blog with a couple of pithy quotes from scholars you’ve probably never heard of: “A vision without a strategy remains an illusion.”-Lee Bolman “Creativity without strategy is called ‘art.’ Creativity with strategy is called ‘advertising.’”-Jef Richards Setting aside the skepticism
The Best of the Super Bowl
Ah, the Super Bowl! When large men collide, hyperbole reaches new heights, and national advertisers pony up $5.6 million to showcase their creative talents! It’s a uniquely American moment and one of the last when large groups of people gather
Does your marketing infrastructure support your advertising?
Once upon a time a potential client came to us for help with a television advertising campaign. When he finished explaining his vision for said campaign, we paused to pull up his website for a quick review. It wasn’t .
Do your brand assets support your brand promise?
A wise man once said that the clothes you wear can’t disguise the soul within. The same goes for your brand. Are you presenting your brand in the proper attire? Or are you dropping it off at the prom sporting
Social Media in Health Care, Part 5 | The HIPAA in the room
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 4 | Messaging Topics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 3 | Goals & Message Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 2 | The Players
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some health organizations have been hesitant to foray into social media due to confusion about what to discuss, how
Social Media in Health Care, Part 1 | The Basics
Engaging your brand in social media is kind of a no-brainer – unless you’re in the healthcare industry. In our experience, some healthcare organizations have been hesitant to make the move into social media due to confusion about what to